Unified Studio Architect: Premier Architecture Services Across Texas

Expert Texas Architect Services | Your Trusted Partner in Architecture Across the Lone Star State

Looking for an experienced architect near me in Texas? Unified Studio Architect is a leading architecture firm serving all 254 counties across Texas, offering personalized and expert architectural services. Whether you’re building your dream home in Dallas, designing your next business in Austin, or restoring a historic property in Houston, our skilled architects are here to help.

Why Choose Unified Studio Architect for Your Texas Architecture Needs?

When searching for an architect near me or seeking architect services in Texas, choosing the right firm is crucial. At Unified Studio Architect, we offer:

• Comprehensive Architecture Services: From residential and commercial to institutional architecture, we provide a full suite of services designed to meet the unique needs of your project.
• Statewide Coverage: We serve every city and town across Texas, from large metropolitan areas like Dallas, Houston, Austin, and San Antonio, to smaller communities like Fredericksburg, Canton, Lubbock, Amarillo, Waco, Tyler, Longview, Midland, McKinney, and El Paso.
• Local Expertise: With an in-depth understanding of Texas’ climate, geography, and building regulations, we offer site-specific designs that adhere to local building codes and zoning laws in Bexar County, Harris County, Travis County, Dallas County, Collin County, Tarrant County, Williamson County, and more.
• Customized Solutions: Whether you’re looking for a custom home architect, need commercial design services, or are planning a historical renovation, our team provides tailored solutions for your project.

Our Texas Architecture Services: Meeting Your Needs from Dallas to Houston and Beyond

We cater to a diverse range of clients across Texas with services that meet every architectural need:

1. Residential Architecture: Custom Homes Designed for Texas Living

Looking for a home architect near me in Texas? Unified Studio Architect specializes in custom homes designed to fit Texas’ unique landscape, climate, and culture. Whether you’re in Dallas, Houston, Austin, San Antonio, or a rural area like Fredericksburg, Llano, or Kerrville, we create homes that reflect your lifestyle:

• Custom Home Design: Tailored to meet your needs and complement Texas’ diverse environments, we design luxury homes, modern townhouses, and rustic ranch homes in cities like Abilene, Amarillo, Corpus Christi, McAllen, and Laredo.
• Energy-Efficient Homes: Texas’ extreme weather calls for homes that are both energy-efficient and comfortable. Our designs incorporate solar panels, energy-efficient HVAC systems, and sustainable building materials for homes in Tyler, Frisco, Rockport, The Woodlands, and Conroe.
• Historic Home Renovation: If you’re in San Antonio, Galveston, or Austin’s historic districts, we specialize in historic home renovations, ensuring compliance with local preservation guidelines while upgrading the home with modern amenities.

2. Commercial Architecture: Shaping Businesses Across Texas

Unified Studio Architect provides commercial architecture services for businesses across Texas. Whether you’re opening a new office in Dallas, expanding a retail space in Houston, or constructing a manufacturing facility in Fort Worth, our architects have the expertise to bring your vision to life:

• Retail Design: Our team excels in designing retail spaces, from shopping centers in San Antonio, Katy, and Arlington, to boutiques in Austin, Plano, and Frisco, ensuring functional layouts that attract customers and support operational efficiency.
• Office Buildings: From high-rise offices in Dallas, Fort Worth, and Houston to business parks in Frisco, Plano, McKinney, and Round Rock, we design efficient office spaces that foster productivity, innovation, and employee satisfaction.
• Industrial Facilities: Texas is a major hub for manufacturing and industry. We design durable warehouses and industrial plants in El Paso, Lubbock, Midland, Odessa, and Brownsville, meeting both functional and safety requirements.

3. Institutional and Civic Architecture: Serving Texas Communities

We understand the role of public architecture in community development. From schools and government buildings to community centers and museums, our team designs spaces that foster public engagement and promote civic pride in cities like Houston, Dallas, Austin, San Antonio, Waco, Lubbock, and Tyler.

• Schools and Universities: Whether it’s a new elementary school in Dallas, a high school in Austin, or a university campus in College Station, we focus on creating educational spaces that are both functional and inspiring for students and staff.
• Religious Buildings: Texas’ diverse culture is reflected in its religious buildings. We design places of worship for churches, temples, and mosques in Houston, Dallas, San Antonio, and El Paso that accommodate the needs of their communities.
• Civic Buildings: Our civic architecture projects include city halls, public libraries, and community centers in Abilene, Beaumont, Longview, Tyler, and Midland, creating public spaces that serve their communities for generations.

4. Interior Architecture & Space Planning: Creating Beautiful Interiors

In addition to exterior design, we specialize in interior architecture and space planning. We help clients optimize their interior spaces to ensure both functionality and aesthetics, whether you’re designing a home interior in McKinney, Frisco, or Houston, or a commercial space in San Antonio, Killeen, or Dallas.

• Interior Design for Homes: If you’re in Dallas, Houston, or Austin, our interior architects work closely with you to design interiors that match your vision, from floor plans to material selections in Fort Worth, The Woodlands, and San Marcos.
• Commercial Interiors: From office layouts to hospitality spaces and retail designs in Austin, Fort Worth, and San Antonio, we create interiors that enhance the customer or employee experience.

In Texas, there are various bounties, incentives, and tax credits available for construction and development projects that focus on sustainability, historic preservation, and energy efficiency. These bounties help reduce the overall costs of building and encourage responsible construction practices that contribute to the state’s economic growth and environmental health. Here’s a detailed explanation of the bounties and incentives available for construction projects in Texas:

1. Historic Preservation Tax Credits (HPTC)

Texas offers financial incentives to property owners who restore and preserve historic properties. These incentives are provided through tax credits that reduce the financial burden of renovating historical structures.

• Texas Historic Preservation Tax Credit (THPTC):
  • This program offers up to 25% in state tax credits for the rehabilitation of historic properties.
  • The program is designed to encourage the restoration of historic homes, churches, commercial buildings, and other structures.
  • The tax credits can be used to offset rehabilitation costs, which can be substantial when restoring an old or deteriorating building to its original condition or to modern standards while maintaining its historical integrity.
  • For example, properties located in San Antonio’s historic district, Galveston, or Houston’s Museum District could qualify for these tax credits.
• Federal Tax Credits: In addition to Texas state tax credits, there are also federal historic preservation tax credits available for projects that involve National Register-listed properties or properties located in qualified historic districts. These credits can range from 10% to 20% of rehabilitation costs, depending on the specifics of the property.

2. Energy Efficiency Rebates and Incentives

Texas offers a variety of incentives to encourage the adoption of energy-efficient building practices and the installation of sustainable technologies such as solar panels, energy-efficient HVAC systems, and LED lighting.

• Energy Efficiency Rebates from Texas Utilities:
  • Many utility companies in Texas provide rebates for property owners who implement energy-saving technologies. For example, Austin Energy, Oncor, and CenterPoint Energy offer rebates for installing energy-efficient systems like LED lighting, energy-efficient HVAC systems, solar panel installations, and cool roofs.
  • Rebates may cover a portion of the installation cost, making energy-efficient upgrades more affordable. These rebates are offered to homeowners, business owners, and builders working on new construction or retrofitting existing buildings.
• Tax Rebates for Renewable Energy:
  • Texas Solar Energy Rebate Program: Texas residents and businesses can receive rebates for installing solar power systems. Depending on the size of the system, these rebates can significantly reduce installation costs.
  • Solar Energy System Property Tax Exemption: Texas offers a property tax exemption for properties that have installed solar energy systems. This exemption means that the added value of a solar power system will not be subject to property taxes, making it more attractive for homeowners and businesses to adopt solar energy.
• Texas Property Assessed Clean Energy (PACE):
  • The PACE program is a financing tool that allows property owners to finance energy-efficient and renewable energy upgrades through property assessments. This program allows commercial, industrial, and residential properties to make energy improvements with no upfront costs and repay the cost over time through their property tax bills.

3. Property Tax Incentives for Green Building Design

In Texas, municipalities offer property tax incentives to encourage the construction of green buildings. Green buildings are those that meet specific sustainability standards, such as those established by LEED (Leadership in Energy and Environmental Design) or similar green certification programs. These incentives aim to reduce the overall cost of building eco-friendly structures.

• Property Tax Exemption for Green Buildings:
  • Some cities, including Dallas, Houston, and San Antonio, offer property tax exemptions or reduced property tax rates for buildings that meet green certification standards like LEED or other recognized sustainability standards.
  • Buildings that have earned certifications in energy efficiency, water conservation, and sustainable building materials may qualify for these exemptions, which can result in long-term financial savings for building owners.
• Tax Abatements:
  • In some Texas cities, businesses and developers can qualify for tax abatements if they commit to constructing green-certified buildings. These abatements may reduce the property taxes owed for a certain number of years, making it a financially appealing option for sustainable development.

4. Local Economic Development Incentives

Many cities and counties in Texas offer economic development incentives to encourage construction projects that promote job creation, local economic growth, and sustainable development. These incentives can include tax abatements, grants, and other financial support for projects that align with local economic goals.

• City-Specific Incentives: Cities like Dallas, Austin, San Antonio, and Houston often have local programs that provide financial incentives to developers who commit to creating new jobs, utilizing sustainable building practices, or revitalizing distressed areas. These can include:
  • Property Tax Abatement: Temporary reduction or elimination of property taxes for new or renovated buildings.
  • Infrastructure Support: Funding for infrastructure improvements such as water, sewage, and roads to support the new development.
  • Job Creation Programs: Some cities provide grants or tax incentives for projects that promise to create new jobs in the community.

5. Green Building Incentives and Rebates for Commercial Properties

As sustainability continues to be a growing concern for both property owners and tenants, Texas offers various green building incentives and rebates targeted at commercial properties.

• LEED Certification Tax Incentives: Commercial properties in Texas that achieve LEED certification may qualify for property tax exemptions, rebates, or other incentives provided by the city or county. LEED-certified buildings are recognized for their energy-efficient features and sustainable construction practices.
• Rebates for High-Performance Buildings: Utility providers in Texas may also offer rebates for commercial properties that implement high-performance building technologies, such as energy-efficient lighting, advanced HVAC systems, and insulation that help reduce energy consumption.

6. Statewide and Federal Incentives for Renewable Energy Projects

• Federal Investment Tax Credit (ITC): This program allows both residential and commercial properties in Texas to receive a 30% tax credit on the installation of solar energy systems. This can significantly reduce the upfront cost of adding solar panels to a home or commercial building.
• Statewide Energy Program: Some regions in Texas, especially in cities like Austin and Houston, offer additional energy incentives to businesses and residential owners who choose to install renewable energy systems, such as solar and wind.

7. Brownfield Remediation Grants

For sites that were previously used for industrial purposes and may have environmental contamination (often referred to as brownfields), Texas offers grants and tax incentives for cleanup and redevelopment efforts.

• Texas Brownfields Program: This program provides funding and technical assistance to property owners or developers who wish to clean up and redevelop contaminated sites. The cleanup and remediation efforts are often necessary before a site can be redeveloped for residential, commercial, or industrial use.

Why Choose Unified Studio Architect for Your Project in Texas?

Unified Studio Architect stands out as the best choice for architecture services across Texas. Here’s why:

• We Serve Every Texas County: Our firm serves all 254 counties in Texas, ensuring that no matter where you are—whether it’s in Austin, Dallas, San Antonio, Houston, or small towns like Fredericksburg, Amarillo, or Kerrville—we can help you bring your project to life.
• Expert Local Knowledge: We understand the unique challenges and opportunities of building in Texas, including local building codes, zoning laws, and weather conditions, ensuring your project complies with regulations and is designed to last in Harris County, Tarrant County, Bexar County, Travis County, Collin County, and more.
• Proven Success: With a portfolio of successfully completed projects across Texas, we have established a reputation for excellence in design and customer service.
• Full-Service Architecture: Whether you need a residential architect for your custom home, a commercial architect for your business, or a historic preservation architect for your property, we provide comprehensive services to meet your needs.

Local Problems in Texas Architecture and Their Solutions

Texas is a vast state with diverse geographical features, climates, and urban-rural challenges. As a result, architects in Texas must address a wide range of local issues, including extreme weather conditions, building code complexities, zoning restrictions, historic preservation, and energy efficiency. Below are the key problems and tailored solutions that Unified Studio Architect offers to meet these unique needs.

Problem 1: Extreme Weather Conditions

Texas Weather Variability: Texas is known for its extreme weather patterns, ranging from hot summers and hurricanes in the Gulf Coast to cold winters and tornadoes in the North and dust storms in the West. The Gulf Coast experiences heavy rains and hurricanes, while the Panhandle and West Texas face severe heat and drought conditions.

Solution:

• Weather-Resilient Design: Unified Studio Architect designs buildings specifically tailored to the weather conditions of each region. For instance, homes in Gulf Coast Texas are built with hurricane-resistant materials such as impact-resistant windows, elevated structures for floodproofing, and reinforced roofs. In West Texas, buildings are designed to maximize energy efficiency with highly insulated walls, cool roofing materials, and shaded outdoor spaces.
• Smart Landscaping: Using native plants and xeriscaping techniques in areas like West Texas reduces water consumption and helps mitigate soil erosion due to high winds. For the Texas Hill Country, designs incorporate stone walls, windbreaks, and terracing to protect buildings from strong winds and erosion.
• Floodproofing and Drainage: For properties in Houston, Corpus Christi, or other low-lying areas, Unified Studio Architect incorporates flood-resistant foundations and advanced drainage systems to minimize the risk of flooding during heavy rains and hurricanes. Elevated foundations, retaining walls, and the use of permeable paving can help manage excess water.

Problem 2: Compliance with Local Building Codes and Zoning Laws

Challenge: Texas municipalities have their own specific building codes, zoning laws, and permit requirements, making it a challenge for developers and homeowners to navigate these rules. Major cities like Austin, Houston, and Dallas have stricter zoning regulations, especially regarding land-use, historic districts, and commercial development.

Solution:

• Local Zoning Expertise: Unified Studio Architect has extensive experience in navigating local zoning ordinances in various Texas cities. We ensure all plans adhere to local zoning laws for residential, commercial, and institutional buildings in Texas cities like Austin (where there are restrictions on urban sprawl), Dallas (with strict floor-area ratios), and San Antonio (which has specific codes for historical buildings).
• Comprehensive Permit Management: We handle the complexities of obtaining permits in different counties and cities, from site plans and environmental reviews to building permits. This expertise ensures the permitting process is efficient, which is especially crucial for large-scale projects and developments in high-density cities like Houston or Fort Worth.
• Adapting to Urban Growth: Unified Studio Architect designs buildings in a way that respects local zoning codes while also addressing the need for urban expansion. We help developers create mixed-use developments, multi-family units, and retail centers that maximize the use of limited urban space while remaining compliant with zoning regulations.

Problem 3: Historic Preservation Challenges

Challenge: Texas is home to many historic buildings and landmark structures that require careful consideration when undergoing renovations or restorations. These buildings often have preservation guidelines that must be adhered to in order to receive approval for renovation, especially in cities like San Antonio, Galveston, and Austin, where the history is a significant part of the local identity.

Solution:

• Expert Historic Renovations: Our firm specializes in historic preservation projects, ensuring that buildings maintain their historic charm while upgrading systems to modern standards. We are familiar with both local and state preservation guidelines, such as those from the Texas Historical Commission and National Register of Historic Places. Whether restoring a Victorian home in Galveston or a mid-century modern building in Dallas, we preserve key architectural elements while enhancing their functionality and energy efficiency.
• Adaptive Reuse: For underutilized historic buildings, Unified Studio Architect excels in adaptive reuse, converting these buildings into functional spaces while maintaining their historical significance. For example, transforming an old factory into a loft-style apartment or an office building into a cultural center requires careful planning and design. We ensure that these projects comply with building codes and meet modern needs while celebrating the building’s history.
• State and Federal Tax Credits: Through our deep understanding of the available state and federal tax credits for historic preservation, we help clients leverage tax incentives to reduce renovation costs, providing further financial benefits for historically significant projects.

Problem 4: Energy Efficiency and Sustainable Design

Challenge: With Texas’ diverse climate zones, energy efficiency is a growing concern for both residential and commercial buildings. High energy consumption, particularly in summer months, and the state’s significant carbon footprint demand more energy-efficient solutions to reduce utility costs and environmental impact.

Solution:

• Energy-Efficient Homes: At Unified Studio Architect, we design homes with energy-efficient systems like solar panels, energy-efficient HVAC systems, double-glazed windows, and high-performance insulation. In cities like Dallas or Austin, where summers are long and hot, we use passive solar design principles to reduce heat gain and maximize natural cooling through strategic window placement and shading.
• Green Building Certifications: We assist clients in achieving LEED or Energy Star certifications for both residential and commercial buildings. From sustainable materials to energy-efficient systems, we help our clients design green buildings that are eligible for local energy rebates and tax incentives.
• Water Conservation: Texas frequently faces drought conditions, especially in West Texas and the Hill Country. Unified Studio Architect incorporates rainwater harvesting systems, xeriscaping, and low-flow plumbing fixtures into our designs to minimize water usage and reduce reliance on municipal water supplies. In addition, graywater recycling is integrated into many of our commercial and residential projects.

Problem 5: Rising Property Costs in Urban Areas

Challenge: As Texas cities like Austin, Dallas, and Houston continue to experience rapid growth, the cost of land has skyrocketed, leading to high property taxes, and making it difficult for developers and homeowners to find affordable building plots.

Solution:

• Smarter Land Use: To counter high land costs, Unified Studio Architect designs vertical developments such as mixed-use buildings, townhomes, and apartment complexes that maximize the use of land while minimizing costs. These designs help developers maximize the value of small plots of land in crowded urban centers.
• Affordable Housing Solutions: We work with local governments and nonprofit organizations to design affordable housing projects that meet the growing demand for low-income housing in Austin, San Antonio, and Houston. Our designs utilize modular construction techniques, prefabricated components, and energy-efficient systems to reduce both initial construction costs and long-term maintenance.

Problem 6: Traffic Congestion and Site Accessibility

Challenge: Texas’ major cities like Austin, Dallas, Houston, and San Antonio are experiencing rapid population growth, leading to significant traffic congestion. This not only affects the daily commute but also complicates construction logistics and site accessibility for both residential and commercial projects. Poor traffic management can delay construction, affect delivery timelines, and increase operational costs for businesses.

Solution:

• Site Planning for Accessibility: Unified Studio Architect works with transportation experts and city planners to develop efficient site access plans that incorporate multiple access points, parking solutions, and loading zones. In dense urban areas, we design buildings with underground or multi-level parking that helps minimize on-site traffic congestion.
• Smart Urban Design: We incorporate mixed-use developments that combine commercial, residential, and office spaces in a single location, reducing the need for long commutes and easing congestion. In cities like Dallas and Houston, this approach also enhances community connectivity and supports the walkability of neighborhoods.
• Public Transportation Integration: As part of site planning, we incorporate public transportation access into our designs, especially in downtown Austin or Dallas’ Uptown areas. By placing developments near bus routes, light rail stations, or bike lanes, we encourage alternative transportation and contribute to the city’s sustainability goals.

Problem 7: Environmental and Natural Disaster Mitigation

Challenge: Texas’ natural disasters include everything from hurricanes and tornadoes to droughts and wildfires. In areas like Galveston and Corpus Christi, properties are at risk from flooding and storm surges, while wildfires pose a significant threat to West Texas and Hill Country areas. Addressing these environmental risks in design is paramount for safety and long-term sustainability.

Solution:

• Flood Mitigation and Stormwater Management: For areas like Houston, Beaumont, and Corpus Christi, Unified Studio Architect designs flood-resistant properties using elevated foundations, permeable paving, flood barriers, and retaining walls to protect homes and buildings. Our approach also involves ensuring that buildings are FEMA-compliant to mitigate flood damage.
• Wildfire-Proof Designs: In West Texas, where wildfires are increasingly frequent, we design homes with fire-resistant materials such as stone and steel, coupled with firebreaks and defensible space to create buffer zones around properties. We also ensure that sprinkler systems and non-combustible roofing materials are integrated into the design to reduce the risk of damage.
• Storm-Resilient Architecture: For areas prone to hurricanes (e.g., Corpus Christi, Houston), we design buildings to withstand high winds and storm surges. This includes the use of impact-resistant windows, reinforced concrete, and wind-resistant roof structures. These properties are also elevated to reduce the risk of storm flooding.

Problem 8: Lack of Affordable Housing in Texas Urban Areas

Challenge: Texas’ rapid urbanization, especially in major cities like Austin, Dallas, and San Antonio, has led to a severe shortage of affordable housing. As property prices rise, middle and lower-income families are finding it increasingly difficult to secure homes. This issue is exacerbated by land scarcity, high construction costs, and limited development incentives.

Solution:

• Affordable Housing Development: Unified Studio Architect collaborates with local housing authorities and private developers to design cost-effective housing that meets the needs of low- to moderate-income families. We use modular construction and prefabricated building techniques to reduce building costs, creating affordable, sustainable housing solutions in cities like San Antonio and Fort Worth.
• Incentive-Based Designs: To combat high property costs, we work with local governments to design developments that qualify for tax credits and incentives for low-income housing. These include projects designed to meet Texas Department of Housing and Community Affairs (TDHCA) guidelines and federal HUD requirements for affordable housing developments.
• Mixed-Income Communities: We promote mixed-income housing projects that integrate both market-rate and affordable units in the same development. This approach not only helps to meet the demand for affordable housing but also creates diverse, integrated communities across Texas cities, especially in high-demand areas like Austin and Dallas.

Problem 9: Increasing Demand for Sustainability in Texas Design

Challenge: As environmental consciousness grows, residents and businesses in Texas increasingly seek sustainable architecture. Texas’ extensive use of natural resources, coupled with growing concerns about climate change and carbon footprints, is pushing the demand for green architecture and energy-efficient building solutions.

Solution:

• Energy-Efficient Design: At Unified Studio Architect, we specialize in designing zero-energy homes and LEED-certified commercial buildings. Our designs use solar panels, rainwater harvesting systems, wind turbines, and energy-efficient HVAC systems. In urban areas like Austin, where green building practices are encouraged, we create eco-friendly buildings that are both economical and environmentally responsible.
• Passive Solar Design: In hotter regions like West Texas and the Texas Hill Country, our firm uses passive solar design principles to reduce energy consumption. This includes positioning windows to maximize natural light, using thermal mass materials like stone and concrete to regulate temperature, and incorporating high-performance insulation and cool roofing materials to reduce the need for air conditioning.
• Water Efficiency: Unified Studio Architect integrates water-saving technologies like low-flow fixtures, drip irrigation systems, and graywater recycling to address water conservation needs, particularly in areas facing drought conditions, such as West Texas. These designs reduce water consumption while meeting sustainability goals.

Problem 10: Adapting to Urban Sprawl and Rapid Urbanization

Challenge: Texas’ population growth, especially in major urban centers like Austin, Dallas, and Houston, has led to extensive urban sprawl. This has resulted in overcrowding, increased infrastructure costs, and a lack of available land for development. Addressing the increasing demand for urban expansion while maintaining quality of life is a challenge for architects and urban planners.

Solution:

• Urban Infill and Smart Growth: Unified Studio Architect focuses on urban infill projects that make efficient use of underdeveloped or vacant land within existing cities. By repurposing these spaces for residential, commercial, and mixed-use developments, we reduce the need to expand outward into rural areas, preserving valuable land and minimizing infrastructure strain.
• Sustainable Urban Planning: For areas affected by urban sprawl, such as Frisco and McKinney in North Texas, Unified Studio Architect incorporates sustainable urban planning practices that focus on creating walkable communities, integrating green spaces, and promoting public transit. We use zoning strategies that encourage higher-density development around transit corridors, which helps alleviate traffic congestion and supports a more sustainable, connected community.
• Modular Construction: To address rapid demand for both residential and commercial spaces, we utilize modular construction methods that enable faster build times and more flexible designs. This approach is particularly beneficial in rapidly growing areas like Fort Worth and San Antonio, where land scarcity and high demand for housing are ongoing concerns.

Conclusion: Bringing Your Texas Architecture Project to Life

Unified Studio Architect combines local expertise, innovative design solutions, and a passion for excellence to serve clients across Texas. Whether you’re in big cities like Dallas, Houston, and Austin, or a small town, we’re your trusted local architect. Our focus on sustainability, energy efficiency, and historical preservation ensures your project not only meets your needs but also exceeds expectations.

Let us help you transform your space with the expertise of a top architect near you. Unified Studio Architect is here to make your Texas architectural dreams a reality.

Contact Unified Studio Architect Today for Your Texas Project

Whether you’re searching for an architect near me or need professional architecture services in Texas, Unified Studio Architect is the firm you can trust. We are ready to help you build, renovate, and design your residential, commercial, or institutional projects throughout Texas.

Contact us today to discuss your architectural needs, get started on your project, and make your vision a reality across Texas, from Dallas to Houston, Austin to San Antonio, Corpus Christi to Lubbock, and beyond.